X, the social media platform formerly known as Twitter, has announced a new initiative to boost its subscriber numbers. The company has partnered with entrepreneur and media icon Paris Hilton on several projects, including a custom "Paris Pink" icon exclusively for X Premium subscribers.
A Celebrity Partnership Like No Other
This partnership marks the first time that X has collaborated with a celebrity to design an icon for its paid subscription service. The deal includes plans for Hilton to work with X on live video, live commerce, and X Spaces (live audio), among other initiatives.
The custom Paris Pink icon is available exclusively to X Premium subscribers and will only be available for 60 days after launch. The icon was spotted in the app by user @aaronp613 before its official announcement, but it has now been made public through a tweet from Hilton herself.
A New Era of Customization
The Paris Pink icon is part of X’s effort to revamp its subscription service and make it more appealing to users. The company had previously offered custom icons through Twitter Blue, which allowed users to choose between seasonal homescreen icons for the Twitter app. However, these icons were relatively basic compared to the artistic designs available during the pre-Musk Twitter years.
A Limited Time Offer
The Paris Pink icon is a limited-time offer and will only be available to X Premium subscribers for 60 days after launch. This could encourage users who are fans of Hilton to upgrade their subscription in order to access this exclusive feature.
A Boost to Subscriber Numbers?
X’s partnership with Hilton could potentially lead to an increase in subscriber numbers, as it appeals to a wider audience and provides more value to its existing subscribers. The company has been focusing on its creator initiative, which includes live video, commerce, and X Spaces, among other features.
Hilton’s Involvement with X
This partnership is just one of many digital initiatives that Hilton has engaged in recently. She has also explored NFTs and crypto in the past and launched her own metaverse experience on Roblox called "Slivingland". Hilton’s involvement with X highlights her commitment to exploring new technologies and platforms.
Future Plans
Hilton’s partnership with X will involve a total of eight original videos, but specific details on these have not yet been revealed. The company has stated that future plans will include live video, commerce, and Spaces, which could further enhance its creator initiative.
Conclusion
X’s partnership with Paris Hilton marks an exciting new chapter in the company’s efforts to boost subscriber numbers and appeal to a wider audience. The custom Paris Pink icon is just one of many features that X has introduced as part of its revamp of its subscription service. As the social media landscape continues to evolve, it will be interesting to see how X’s partnership with Hilton impacts its growth and development.
