New Agreement Between TikTok and DistroKid Expands Music Distribution Reach
TikTok, the popular short-form video app, has entered into a new agreement with music distribution service DistroKid. This partnership will enable millions of independent artists to promote their music on TikTok Music, the recently launched subscription-based music streaming service.
Significance for Independent Artists
Having a presence on TikTok Music and CapCut, another ByteDance-owned video editing app with over 490 million iOS and Android users, is crucial for independent artists. By making their music available on these platforms, they can build an audience and increase their visibility among fans.
TikTok Music, although only available in five countries so far, has the potential to be a major player in the music streaming market. With TikTok’s vast user base of billions, the platform is well-positioned to become a significant force in music discovery.
DistroKid’s Music Inventory Joins Major Record Companies
The agreement also allows DistroKid’s extensive music inventory to join the catalogs of major record companies already on TikTok Music, including Universal Music Group, Warner Music Group, and Sony Music.
TikTok is "One of the Most Powerful Music Discovery Platforms"
Philip Kaplan, DistroKid founder and CEO, stated that "TikTok is one of the most powerful music discovery platforms in the world." He added that the expansion of this partnership to include CapCut and the Commercial Music Library makes it easier for millions of musicians to make their music available in even more places.
DistroKid’s Partnership with TikTok
DistroKid, which distributes around 30-40% of all the world’s music, initially teamed up with TikTok in 2019. This partnership allowed DistroKid users to receive royalties every time their songs were included in TikTok videos. Members are paid through DistroKid, not TikTok.
According to estimates online, TikTok pays artists three cents per video. DistroKid gives 100% of the earnings (aside from banking fees and taxes) to the artist. While the company declined to share the total amount of revenue that members who opted into distribution to TikTok have earned, it’s clear that this partnership has been beneficial for many artists.
DistroKid’s Services
DistroKid offers a range of services to musicians, including music distribution, monetization, promotion, metadata customization, and storage. Over two million artists use DistroKid for these services.
The company recently acquired website builder Bandzoogle, giving users new e-commerce features to help them sell their albums.
Expansion of Partnership
The expansion of the partnership between TikTok and DistroKid comes a week after the short-form video app maker partnered with Tickets.com to help sell tickets for its first live music event called "In The Mix."
Benefits for Artists
This agreement will benefit artists in several ways:
- Increased visibility: By making their music available on TikTok Music and CapCut, independent artists can increase their visibility among fans.
- Monetization opportunities: DistroKid’s partnership with TikTok allows artists to receive royalties every time their songs are included in videos.
- Commercial Music Library: The Commercial Music Library (CML) is now fully open to all DistroKid artists, providing a vast library of music for brands to use in ad campaigns.
In conclusion, the new agreement between TikTok and DistroKid will enable millions of independent artists to promote their music on TikTok Music and CapCut. This partnership has the potential to be a game-changer for the music industry, providing new opportunities for artists to build an audience and increase their visibility among fans.
Why this Partnership Matters
This agreement matters because it:
- Expands music distribution reach: By making their music available on TikTok Music and CapCut, independent artists can increase their visibility among fans.
- Provides monetization opportunities: DistroKid’s partnership with TikTok allows artists to receive royalties every time their songs are included in videos.
- Supports the music industry: This partnership has the potential to benefit the entire music industry by providing new opportunities for artists to build an audience and increase their visibility among fans.
Future of Music Distribution
The future of music distribution is exciting, with platforms like TikTok and DistroKid leading the way. As technology continues to evolve, we can expect to see even more innovative ways for artists to share their music with fans worldwide.
In summary, the new agreement between TikTok and DistroKid is a significant development in the music industry. It provides opportunities for independent artists to build an audience and increase their visibility among fans, while also supporting the entire music industry.
Key Takeaways
- Increased visibility: By making their music available on TikTok Music and CapCut, independent artists can increase their visibility among fans.
- Monetization opportunities: DistroKid’s partnership with TikTok allows artists to receive royalties every time their songs are included in videos.
- Commercial Music Library: The Commercial Music Library (CML) is now fully open to all DistroKid artists, providing a vast library of music for brands to use in ad campaigns.
By understanding the significance of this agreement and its benefits for independent artists, we can better appreciate the impact it will have on the music industry as a whole.
