Introducing Zealy - An Innovative Achievement System for Web3 Communities

A New Era in Community Building

Zealy, a French startup that was previously known as Crew3, is revolutionizing the way companies engage with their communities. This innovative platform helps web3 (and web2) companies to create gamified tasks for their community members, who can complete these tasks in exchange for various rewards. The company’s name change to Zealy indicates its expanded focus beyond web3 projects.

A Brief History

Last year, the startup raised $3.5 million in a funding round led by Redalpine. Other investors included Connect Ventures, Aglaé Ventures, Kima Ventures, Purple, STATION F, Founders Future, Pareto Holdings, and several business angels from The Sandbox, POAP, DFNS, Starton, and Pianity.

What is Zealy?

According to co-founder and CEO Mathis Grosjean, "Zealy is an action layer on top of every application." Companies use Zealy in combination with a Discord server, a subreddit, or any kind of community hub to create gamified tasks for the most enthusiastic community members. These tasks include creating user-generated content, boosting something on social networks, or coding a web page.

How Does it Work?

Companies relay these tasks to their community so that they can complete them before, during, or after a product launch, for instance. Clients can create community sprints with a leaderboard that resets after a few weeks. In many ways, Zealy works like video game achievements and online ladder ranking systems.

Why Would Users Want to Complete Tasks?

Zealy customers can grant rewards for certain tasks. For example, users could get a special status on a Discord server, digital assets, merch, or more. If these competitions work well, community members might want to complete as many tasks as possible to climb the leaderboards.

What Can Companies Do with Zealy?

Companies using Zealy can even leverage this data to identify the most engaged users in their communities. Clients can create community sprints with a leaderboard that resets after a few weeks. In many ways, Zealy works like video game achievements and online ladder ranking systems.

Who is Using Zealy?

Zealy clients mostly bring their own communities to the service. That’s why the startup already has quite a few users: its 700,000 monthly active users have completed 100 million tasks so far.

A Broader Focus

While Zealy originally focused on web3 projects, the startup realized that more traditional companies could use a community tool like Zealy to improve their community strategy. For instance, Renault and PMU are already using Zealy.

What’s Next for Zealy?

As the company continues to grow and expand its user base, we can expect to see even more innovative features and applications of the platform.

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The Importance of Community Engagement

In today’s digital age, community engagement is key to a company’s success. By leveraging tools like Zealy, companies can create a sense of belonging among their users and foster a loyal community that will drive growth and revenue.

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